The SMART CALL Program is a revolutionary and comprehensive Safe Transportation Plan for licensed establishments including: bars, restaurants, golf courses, race tracks, stadiums, casinos etc. in Canada.
 


A Safe Transportation Plan is a 'must-have' component of any House Alcohol Policy and SMART CALL allows licensed establishments to fulfill this requirement. SMART CALL advances alcohol policy platforms from reactive to proactive by helping licensed establishments fulfill their Common Law Duty of Care that has been imposed by the Supreme Court of Canada; more specifically, to take a proactive approach to mitigate foreseeable harm created by the intoxication of a patron.

The SMART CALL Program is designed to work with existing policies and programs. It provides an opportunity for licensed establishments to:

  • Assist servers fulfill their duty of arranging alternative transportation
  • Adds an additional layer of risk management to the business - with the long-term goal of stabilizing and even reducing insurance premiums
  • Elevate the 'duty of care' towards patrons
  • Address the limitations of server-training programs
  • Improve community relations and corporate profile in the community
  • Lower the risk of a drinking and driving incident ever occurring from their establishment
  • Communicate to patrons about smart alternatives to drinking and driving .

 

  
 
   
 
 
   
The SMART CALL Program helps licensed establishments address the reality that there are 8,000,000 impaired driving trips each year in Canada (TIRF). SMART CALL brings the traditionally awkward question of "Are you okay to drive?" to the forefront of social situations involving alcohol while providing tangible alternatives. When patrons make smart decisions, the risk of costly liability situations arising is reduced, thereby avoiding things like unnecessary insurance increases, community backlash and the overall negative impact to the business brand and image. For more information on the SMART CALL Program please call 1-866-829-4548 to speak to a SMART CALL Account Executive today.
     
For more information on the 1-888-TAXIGUY SMART CALL Program, call 1-866-829-4548.
 
Molson Canada, founding sponsor since 1998.