University and College life can often involve social situations that might put students in a decision-making scenario with respect to drinking and driving. Whether the student is a potential driver or passenger doesn’t really matter to us at TAXIGUY…what does matter is that these students understand that there is always an option available to avoid the situation altogether. At TAXIGUY, we feel that the more students are educated on smart alternatives, the less likely they will be to get into their cars, and the more they will call for a cab when driving is an issue. Molson Canada has been proactive in promoting the responsible use message: Don't Drink and Drive as well as the 1-888-TAXIGUY toll free phone number on college and university campuses across the country.

Molson Canada, founding sponsor since 1998.