In 1998, with the founding sponsorship of Molson Canada, Justin’s flagship company, TAXIGUY, Inc. was born. In 2002, TAXIGUY, Inc. expanded to include a new product, the 1-888-TAXIGUY SMART CALL Program; an alcohol liability risk management tool built for the hospitality industry.
| Justin works diligently
to improve the landscape for quality taxi service across the country.
A continual challenge has been working with municipal governments on
improving taxi legislation around weekend supply/demand issues. To solve
this problem, Justin developed the ‘night plate issuance’ program,
a turn key operational platform designed to increase municipal government ‘taxi
plate’ revenues while decreasing the frequency of impaired driving
on the streets of their communities. Justin dedicates time to The Ontario Community Council on Impaired Driving (OCCID). He has been a member of the marketing committee since 2003 and as of January 2004 he was elected to the Board of Directors. As an enthusiastic public speaker, Justin has presented on the topic of corporate social responsibility at several universities across Ontario and he has addressed the topic of alcohol liability for licensed venues at industry events such as the Bar & Beverage Conference Prior to establishing TAXIGUY Inc, Justin worked for a major agency in the U.S. as a brand consultant to Coca-Cola USA, MasterCard and Samsung. His focus was on maximizing brand equity through strategic partnerships, alliance and sponsorship initiatives and ongoing counsel. Justin holds a B.ED from McGill University, Montreal and a M.SC in Sport Marketing and Administration from Springfield College, Massachusetts. |
